Community Education Optional Standards PCV 2019 – Practice Certification Dashboard

Community Education & Marketing

PCM Notes for PCV

5.1 The practice utilizes the following marketing tools to highlight its Fear Free certified professionals.

Yes

select all that apply

1-Fear Free logos on practice website

2-Fear Free logos and/or certification mentioned on each team members' practice website bio

3-Fear Free Certification certificates are publicly displayed in practice

4-Fear Free logos on certified team members' business cards

5-Fear Free Client Brochure available in reception area and/or in exam rooms

6-Fear Free Toolbox items utilized in practice, such as screen savers, posters, FAS scale, body language handouts etc.

7-Fear Free social media tools utilized, such as banners, images and posts provided by Fear Free

8-Fear Free owner promotional video(s) used to educate pet owners in reception area

9-Other (please specify):

Other:

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5.2 Fear Free Certified team members wear Fear Free trade dress by wearing the following:

note: any treat bag of the practice's choice may be embossed with the Fear Free logo

Yes

select all that apply

1-Pins or patches on scrubs and lab coats

2-Stethoscope clip

3-Fear Free branded treat bag

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5.3 The practice is involved in community outreach at least once a year to educate others about Fear Free.

Examples include educating the public at pet expos, shelters and rescues, speaking at schools, veterinary managerial meetings, training clubs, breeder clubs, radio and television interviews. Can include in-person, print and online communications.

Yes

briefly describe community outreach here

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5.4 The practice provides a regular newsletter which utilizes the Fear Free logo and Fear Free tips and resources to clients.

Yes

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5.5 The practice incorporates Fear Free into appointment reminders.

Could be email reminders, postcards

Yes

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PCV Notes

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Community Education & Marketing

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